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The Department of Agricultural Extension and Marketing is one of the key departments within the Faculty of Agriculture, aiming to prepare qualified professionals with scientific and practical skills in agricultural extension and marketing. The department equips students to understand the behavior of farmers and consumers, apply effective communication methods, analyze agricultural markets, and design and implement extension programs that transfer modern agricultural technologies and knowledge to rural communities.

The department focuses on linking academic education with the needs of the agricultural sector by offering comprehensive study programs that address the economic and social aspects of agricultural development. It also strives to promote scientific research to improve agricultural value chains, develop marketing strategies that support local products, and enhance the efficiency of agricultural production and sustainable product marketing, contributing to food security and integrated rural development.

The Department of Agricultural Extension and Marketing aims to prepare qualified and distinguished graduates who can address contemporary challenges and operate at national, regional, and international levels in the fields of agricultural extension and marketing.

To prepare skilled professionals for conducting scientific research, teaching at the university level, promoting a meaningful culture, and providing high-quality, professional services in the fields of agricultural extension and marketing.

  1. To prepare graduates with a high level of competence who can transfer their academic knowledge and experience to farmers and rural communities.
  2. To establish the faculty as a distinguished educational center in this specialization at local, regional, and international levels.
  3. To train human resources in the fields of agriculture and rural sociology who can adopt modern methods and technologies that contribute to the continuous improvement of rural communities, enabling them to utilize available resources while preserving them for future generations.
  4. To continuously develop educational programs that keep pace with and benefit from the experiences of advanced countries in this regard.
  5. To provide excellent education to prepare graduates and researchers capable of keeping up with advancements in agriculture.
  6. To create a suitable environment for students to maximize the benefits of available educational opportunities, helping them to adapt to and thrive in the evolving labor market.
  7. To enhance scientific research activities and encourage studies that contribute to the surrounding environment and the national economy in general, and the agricultural sector in particular.
  8. To conduct applied academic research that helps in developing scientific research methods and improving social measurement tools, with a focus on adopting technological methods to provide informed decisions as a foundation for integrated rural development programs.
  9. To carry out applied scientific research with economically viable returns.